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Survey compares how consumers, nutrition experts assess healthy foods – AgriNews



WEST LAFAYETTE, Ind. — The typical consumer seems to take into consideration nutrition in a way that’s much like experts, based on the Consumer Food Insights Report.

The survey-based report out of Purdue University’s Center for Food Demand Evaluation and Sustainability assesses food spending, consumer satisfaction and values, support of agricultural and food policies, and trust in information sources.

This month’s report highlights nutrition, which shows specific dietary changes that individuals think would most improve overall health and compares these results to a different academic survey that posed the identical set of inquiries to research experts.

“Provided that individuals are often exposed to conflicting messages about nutrition, these results seem encouraging,” said Jayson Lusk, head and Distinguished Professor of Agricultural Economics at Purdue, who leads the middle.

“For instance, one week, news might break that a certain food will extend your life, then the subsequent week, you’ll hear that it is going to shorten your life.”

Nonetheless, it appears that almost all people are inclined to understate each the nice and the bad.

“Most Americans eating more vegatables and fruits is sort of actually a very good thing, but over 30% of respondents were unwilling to decide on this answer. Similarly, most Americans eating more sugar can be a foul thing, but over 40% of respondents didn’t recognize this fact,” Lusk said.

Purdue experts conducted and evaluated the survey, which included 1,200 consumers across the USA.

Additional key results include:

• Consumer perceptions of current food inflation track closely with gas prices.

• The report’s measure of national food insecurity is at its lowest point of 2022 up to now.

• Households with young children and single parents face the best food insecurity rates.

• Consumers expect to pay higher prices for Thanksgiving turkey in comparison with 2021.

• Americans largely think eating more vegatables and fruits, more proteins, and more home-cooked items would improve the health and life expectancy of the U.S. population.

This month’s report also suggests that customers are reducing their discretionary food spending as prices proceed to extend.

“The decline in food away from home spending, coupled with regular food at home spending, is a logical set of behaviors for consumers who’re having to work out the way to balance their budgets,” Lusk said. “And still, we don’t see signs of maximum hardship, as indicated by an encouraging food insecurity rate.”

Lusk found the link between consumer estimates of food inflation compared against gas prices from January to September 2022 to be especially compelling.

“I noticed that gas prices and our food inflation expectations measure ticked up this month after each declining for several months,” he said.

This reinforces the standard wisdom that customers often use gas prices as certainly one of the strongest measures to find out how they feel concerning the economy.

Across several topics, the researchers found that issues akin to environmental and social sustainability are more necessary to consumers with children.

“I don’t have an important explanation for this phenomenon,” said Sam Polzin, a food and agricultural survey scientist for the middle and the report’s co-author.

Although declining to invest, he noted that having kids at house is a novel stage in life.

“That is yet one more way wherein parents are set apart,” Polzin said.

He further noted that the section on food security underscores which households are most in danger should the nation face recent economic shocks.

This month’s report shows that single parents are most definitely to be food insecure and to participate within the Supplemental Nutrition Assistance Program. Those rates are over double that of households without children.

“The vulnerability of single parents is well-established,” Polzin said.

Lusk further discusses the report in his blog at https://tinyurl.com/mrx7ysse.

The Center for Food Demand Evaluation and Sustainability is a component of Purdue’s Next Moves in agriculture and food systems and uses revolutionary data evaluation shared through user-friendly platforms to enhance the food system.

Along with the Consumer Food Insights Report, the middle offers a portfolio of online dashboards.

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